7-ELEVEN
Culture, Campaigns
& Creative Direction
A collection of creative work bringing 7-ELEVEn's bold and unapologetic brand personality to life through cultural collaborations, social storytelling, and visual identity.
7-Eleven and Hot Wheels share a love for car culture. To celebrate the launch of their exclusive Nissan GT-R diecast, we wanted to create something that went beyond the collectible itself.
So we took a familiar Texas saying and made it literal.
Everything's BiGGER in Texas. A larger-than-life car meet in Dallas brought the world of Hot Wheels to life, with oversized 7-Eleven icons, custom creative, and plenty of reasons for fans to show up.
From event posters and giveaways to social content and recap videos, the idea came to life across every touchpoint.
My Role: Concept Development, Art Direction, Graphic Design, Social Content
1:64 Scale
Hot Wheels are designed to be 1:64 the scale of the real life car. So in order for the real life supercars to feel like Hot Wheels we created BiG products to that exact scale.
CARS OF
7-ELEVEn
Inspired by tuner magazines, film photography, and late-night parking lot culture, this social series transformed carousels into mini-publications.
Each edition spotlighted real enthusiasts, documenting their vehicles through cinematic photography, community-sourced storytelling, and a distinctly 7-Eleven lens.
Rather than inserting the brand into
culture, we documented how our
beloved car community already makes
it part of their lives.
Role: Art Direction, Editorial Design, Creative Concepting
From the Portal
People romanticize their 7-ELEVEn runs and have the photos to prove it.
Using carousels and reels, we celebrate our fans by posting our favorites while encouraging the behavior of people turning their fuel stops into photoshoots.
DENTSU CREATIVE
2026
Copywriter: Hannah Levin
Art Director: Annie Blasberg