01
BUILDING THE BRAND
In 2022, I was brought on board to develop the branding for Flynn Creek Farm, a regenerative farm located in Verona, WI.
The goal being for a team of passionate people to take a mono-cropped, tilled land, and transition it back to rich soil full of microbes growing nutritious produce.
Part of the farm’s goal is documenting the progress of returning to regenerative agriculture practices, educating on why it’s important and fostering community.
On Instagram, Substack, and the farm website, we share farm updates, events and more.
IG | SUBSTACK | FLYNNCREEKFARM.COM
02
Flynn CREEK
FLAVOR
During the winter of 2025, the Flynn Creek Farm team began developing their first line of refrigerated value-added products: Flynn Creek Flavor.
We were drawn to the organic shapes and vibrant colors of the farm’s produce and wanted to hero that in our products with a bold, fresh, and fun design system.
The labels feature hand-drawn illustrations from farm crew member, Steph. The minimalist labels allow for the vibrant colors of our products to speak for themselves. And, each one tastes as good as it looks.
