01
BUILDING THE BRAND
In 2022, I was brought on board to develop the branding for Flynn Creek Farm, a regenerative farm located in Verona, WI.
The goal being for a team of passionate people to take a mono-cropped, tilled land, and transition it back to rich soil full of microbes growing nutritious produce.
02
VALUE-ADDED PRODUCTS
During the winter of 2025, the Flynn Creek Farm team began developing their first line of refrigerated value-added products: Flynn Creek Flavors.
We were drawn to the organic shapes and vibrant colors of the farm’s produce and wanted to hero that in our products with a bold, fresh, and fun design system.
The labels feature hand-drawn illustrations from farm crew member, Steph. The minimalist labels allow for the vibrant colors of our products to speak for themselves. And, each one tastes as good as it looks.
