7-ELEVEN
Culture, Campaigns
& Creative Direction
A collection of creative work bringing 7-ELEVEn's bold and unapologetic brand personality to life through cultural collaborations, social storytelling, and visual identity.
JUMP TO: 
7-Eleven and Hot Wheels share a love for car culture. To celebrate the launch of their exclusive Nissan GT-R diecast, we wanted to create something that went beyond the collectible itself.
So we took a familiar Texas saying and made it literal.
Everything's BiGGER in Texas. A larger-than-life car meet in Dallas brought the world of Hot Wheels to life, with oversized 7-ELEVEn icons, custom creative, and plenty of reasons for fans to show up.
From event posters and giveaways to social content and recap videos, the idea came to life across every touchpoint.
My Role: Concept Development, Art Direction, Graphic Design, Social Content
LIFE AT 1:64 Scale
Hot Wheels are designed to be 1:64 the scale of the real life car. So in order for the real life supercars to feel like Hot Wheels we created BiG products to that exact scale.
Always-On Social
7-ELEVEn already exists at the center of youth culture. Our job was to make social feel like it.
Inspired by coming-of-age films, late-night car meets, convenience-store runs, and the dreamlike moments in between, we developed a distinct visual world for the brand's always-on channels.
Through our Dreamscape Portal aesthetic—cinematic photography, nostalgic grain, and glowing signage—we transformed everyday moments into content that felt unmistakably 7-ELEVEn.
From editorial car magazines to craveable food content and recurring social series, we created a world audiences could discover, share, and participate in.
My Role: Concept Development, Art Direction & Design
A few favorites from the social series I helped bring to life:
CARS OF 7-ELEVEn
An editorial-style car magazine celebrating the rides, personal style, and community that make 7-ELEVEn parking lots a hub for car culture.
FROM THE PORTAL
A curated look into the 7-ELEVEn universe through UGC that captures the magic of everyday convenience store runs.
7:11
Turning the twice-daily coincidence of 7:11 into a playful, ownable moment for the brand.
ROLL-UP & REFUEL
Celebrating the 7-ELEVEn pit stop as the ultimate power-up, fueling whatever adventures come next.
Boldly Unapologetic
FOOD PHOTOGRAPHY
We set out to make 7-ELEVEn's food photography more craveable through a consistent, ownable visual approach.
High contrast, bold saturation, tight crops, and unexpected angles make the food impossible to ignore. Real crumbs, textures, and drips keep it authentic and never too perfect.
From styling and lighting to shooting and retouching, we helped establish a visual framework that puts food front and center.
Bold, confident, and always the main character.
WHERE THEY WERE:
Previously, 7-ELEVEn's food photography felt flat and overly polished, with artificial-looking textures, uninspired lighting, and compositions that lacked depth. The result was imagery that failed to capture the appetite appeal of the food itself.
DENTSU CREATIVE
2026
Copywriter: Hannah Levin
Art Director: Annie Blasberg
Creative Directors: Laura Harrington, Carrie Ann Latimer, Allison Miller